Blog

What Tech and Professional Services CEOs Should Expect from Marketing

Earlier this year, I met with a CEO of a growing professional services firm in the enterprise software space. He requested the meeting because he was looking to double the size of his company from around $25 million to $50 million by 2018 and was searching for new go-to-market ideas. When we met, he said he raised the question to the two people on his marketing team and didn’t get…

Read more Leave a comment

How to Market Your Tech Products When Everyone Thinks You’re Just a Services Company

I attended an industry conference on technology marketing in the early 1990s in which one of the featured speakers was a senior executive from IBM. During his keynote presentation, he bemoaned the fact that few people knew that IBM was the second largest software company in the world. It was the height of the personal computer boom, and most people knew IBM from their computer hardware businesses, which ranged from…

Read more Leave a comment

The Huge Company in Town Should Become Your Next Customer

I had an epiphany a few weeks ago that was so obvious I couldn’t believe I hadn’t thought of it sooner. One of the most common activities I do with my clients, typically tech or professional services companies that need to sell more, is help them build target lists of prospects in the vertical markets we help them develop. One reason why tech company CEOs engage our services is to…

Read more Leave a comment

Vertical Marketing Strategy and Development to Find and Grow New Markets

We help growing companies develop smart, strategic marketing plans that need to be executed to help the company achieve its growth goals. Frequently, the question from the C-Suite is “Help us develop a more effective marketing plan that will enable us to: Find new markets Accelerate the sales process Launch new products Marketing program development is not just about brochures, social media, content, and the occasional trade show. The process…

Read more Leave a comment

Product Marketing Strategies to Bring Revenue Producing Solutions to Market

Our product marketing plans include market sizing, product requirements, message development, product delivery, sales/channel, and launch and communications strategies. All of the market planning needed to figure out what’s necessary to take your products into new markets successfully is included. We specialize in ensuring that your product marketing approach is correct and realistic. We start by asking, “Who are the best possible prospects for the actual products you are selling…

Read more Leave a comment

Outsourced B2B Marketing Services to Accelerate Sales and Revenue Growth

As your outsourced marketing services partner, DIAMOND Strategic Marketing specializes in the following areas: Go-to-market strategy development. Vertical market development Product and business line positioning and messaging development Marketing Communications and Lead Generation Projects Partner and channel development programs We provide high-quality marketing leadership and staff work to get your challenges addressed faster and completed quicker. We become an intimate member of your team, helping management reach its goals. CEO’s…

Read more Leave a comment

Positioning the Microsoft Alternative for Government Contractor Business Software

The PVBS management team aspired to become the top Microsoft Dynamics partner in the world to government contractors. Armed with vast knowledge of Microsoft Dynamics NAV and the workflow of government contractors, the company brought a world-class solution to market known as Microsoft Dynamics NAV for Government Contractors. The challenge, though, was to let the world know that the product existed. DSM was originally engaged to put together the marketing…

Read more Leave a comment

How to Get Out of the Office and Talk to the Market

We have often been engaged to help companies bring tech products to market. Many of our clients are either professional services firms that have developed products and don’t understand the process to bring products to market effectively or new product firms that realize early on there’s more to launching a product than just building it. We help them understand the 30 or so things that must be done well to…

Read more Leave a comment

Three Common Marketing Challenges Facing High-Growth CEOs

I frequently consult with small business owners who are interested in identifying more effective ways to go to market. I had a good meeting with a small business owner this afternoon. She owns an outsourced office suite for business owners and entrepreneurs. Her brand is third or fourth in a market led by Regus and a few other players. Her clients fall into a couple of buckets. Some are solopreneurs…

Read more Leave a comment