Blog

Steve Charles Presents “After the Shutdown: Using the Challenger Sales Model to Grow Your Federal Sales” on October 25

DIAMOND Strategic Marketing is a proud sponsor of the Institute for Excellence in Sales and Business Development (IES&BD). If you’re a selling professional who focuses on selling to the Federal Government, you must attend this program featuring Federal Sales expert Steve Charles, co-author of The Inside Guide to the Federal IT Market, a how-to book for companies selling to the government. For the past two decades Steve Charles has helped…

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Why DSM Created the Institute for Excellence in Sales & Business Development

Since our inception, DIAMOND Strategic Marketing’s tagline has been “Marketing that does not lead to revenue reward is a HUGE waste of time and money.” This tagline has appealed to the hundreds of CEOs and business owners who have contracted us to develop and implement marketing plans for their businesses. Selling is really more challenging than ever. Sales cycles are longer. Product portfolios are increasingly complex. Distribution channels are more…

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Content Marketing Guru Marcus Sheridan Headlines September 20 IES&BD Program

DIAMOND Strategic Marketing is a proud sponsor of the Institute for Excellence in Sales and Business Development (IES&BD). If you’re a selling professional on the fence about using content marketing to drive your revenues, you must attend this program featuring business blogging and content marketing guru Marcus Sheridan. Marcus has worked with thousands of selling professionals to help them blow away the competition and achieve remarkable sales performance by deploying…

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What is the StepBack Marketing Methodology?

DIAMOND Strategic Marketing provides a compelling advantage and clear value to its clients by planning and implementing the critical client-side high-tech marketing tasks that no one else really knows how to. Strategic market planning, market research, detailed target and segment marketing, product agreement, cross-organizational integration, and messaging/positioning to ensure that the company is ready to go to market…and doesn’t waste time and money. For less and quicker, so that companies…

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How DIAMOND Strategic Marketing Helps CEOs, Business Owners and Sales Executives

DIAMOND Strategic Marketing is primarily hired by CEO’s of growing technology and professional services firms that want to take their company to the next level, whatever that may be. Usually there is a revenue growth goal in mind, and the company has reached its first or second critical inflection point. We get that they are primarily interested in growing revenue. That’s unusual from other marketing consultants. Here’s how we help…

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The Hard, Sweaty, Smelly Part of Marketing

One of the reasons that CEOs of growing tech firms don’t always appreciate the value behind the marketing investment is because too often “marketing” seems like random, immeasurable folly that can’t be tied back to the main goals of the business. These goals are usually related to revenue or sales achievement. A reason for this is that the marketing team often has no real insight into who the true money-paying…

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Four Marketing Ideas We Presented This Morning

We are often invited to present current marketing trends to CEOs at clients of our business partners. This morning, Aileen Pisciotta, attorney at Executive Counsel, invited me to present current trends in marketing to her clients. The reception was great and I appreciated the chance to interact with some bright and interesting business leaders. Here’s a summary of what we discussed: Even though new marketing ideas emerge on a daily…

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What’s Next Retail Content Site Helps Microsoft Sell More Software to Retailers

Microsoft offers Microsoft Dynamics AX for Retailers. Microsoft typically sells its software, including its Dynamics business software, through its network of thousands of reselling partners. Tens of thousands of partners around the world sell Microsoft products, however only a few dozen are truly equipped to effectively sell its Dynamics AX for Retail product. In order to strengthen the network of partners who sell Dynamics AX for Retail, Microsoft created the…

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DSM Launches World-Class Protective Services Training Center in Maryland

The Leadership of the Protective Services Training Academy (PSTA) wanted to create a world-class training facility for protective services organizations, Federal, State & Local agencies, and the security professionals who would train there. In order to get there, they hired DIAMOND Strategic Marketing to create the messaging to all of the critical audiences, develop the brand, conduct market analysis to create worthwhile differentiation, and institute a communications plan to achieve…

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Getting from “The World” to “Customer” in Only 42 Touches

Frequently, CEOs at my prospect companies will say to me, “We’ve called every prospect on our list once but no one wants to buy. Now what do we do?” I ask them to tell me about the other 41 things they are doing to move a prospect through the pipeline into a paying customer. You see, it would be great if all we had to do in the business-to-business, enterprise…

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