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Positioning the Microsoft Alternative for Government Contractor Business Software

The PVBS management team aspired to become the top Microsoft Dynamics partner in the world to government contractors. Armed with vast knowledge of Microsoft Dynamics NAV and the workflow of government contractors, the company brought a world-class solution to market known as Microsoft Dynamics NAV for Government Contractors. The challenge, though, was to let the world know that the product existed. DSM was originally engaged to put together the marketing…

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Why DSM Created the Institute for Excellence in Sales & Business Development

Since our inception, DIAMOND Strategic Marketing’s tagline has been “Marketing that does not lead to revenue reward is a HUGE waste of time and money.” This tagline has appealed to the hundreds of CEOs and business owners who have contracted us to develop and implement marketing plans for their businesses. Selling is really more challenging than ever. Sales cycles are longer. Product portfolios are increasingly complex. Distribution channels are more…

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What’s Next Retail Content Site Helps Microsoft Sell More Software to Retailers

Microsoft offers Microsoft Dynamics AX for Retailers. Microsoft typically sells its software, including its Dynamics business software, through its network of thousands of reselling partners. Tens of thousands of partners around the world sell Microsoft products, however only a few dozen are truly equipped to effectively sell its Dynamics AX for Retail product. In order to strengthen the network of partners who sell Dynamics AX for Retail, Microsoft created the…

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DSM Launches World-Class Protective Services Training Center in Maryland

The Leadership of the Protective Services Training Academy (PSTA) wanted to create a world-class training facility for protective services organizations, Federal, State & Local agencies, and the security professionals who would train there. In order to get there, they hired DIAMOND Strategic Marketing to create the messaging to all of the critical audiences, develop the brand, conduct market analysis to create worthwhile differentiation, and institute a communications plan to achieve…

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Pick a Card, Any Card. Pick a Vertical, Any Vertical

(From the October 2004 issue of the Marketing Sense e-newsletter) CASE STUDY: Tomlan Corp., a fictional company, was an early stage company sitting on $40 million of newly raised capital. The company had designed an Internet catalogue for reselling telecommunication services to fill a new and unique niche. Tomlan’s management and board believed wholeheartedly that the core market was small-to-medium businesses and pitched and built the entire company to serve…

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