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Positioning the Microsoft Alternative for Government Contractor Business Software

The PVBS management team aspired to become the top Microsoft Dynamics partner in the world to government contractors. Armed with vast knowledge of Microsoft Dynamics NAV and the workflow of government contractors, the company brought a world-class solution to market known as Microsoft Dynamics NAV for Government Contractors. The challenge, though, was to let the world know that the product existed. DSM was originally engaged to put together the marketing…

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How DIAMOND Strategic Marketing Helps CEOs, Business Owners and Sales Executives

DIAMOND Strategic Marketing is primarily hired by CEO’s of growing technology and professional services firms that want to take their company to the next level, whatever that may be. Usually there is a revenue growth goal in mind, and the company has reached its first or second critical inflection point. We get that they are primarily interested in growing revenue. That’s unusual from other marketing consultants. Here’s how we help…

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What’s Next Retail Content Site Helps Microsoft Sell More Software to Retailers

Microsoft offers Microsoft Dynamics AX for Retailers. Microsoft typically sells its software, including its Dynamics business software, through its network of thousands of reselling partners. Tens of thousands of partners around the world sell Microsoft products, however only a few dozen are truly equipped to effectively sell its Dynamics AX for Retail product. In order to strengthen the network of partners who sell Dynamics AX for Retail, Microsoft created the…

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DSM Launches World-Class Protective Services Training Center in Maryland

The Leadership of the Protective Services Training Academy (PSTA) wanted to create a world-class training facility for protective services organizations, Federal, State & Local agencies, and the security professionals who would train there. In order to get there, they hired DIAMOND Strategic Marketing to create the messaging to all of the critical audiences, develop the brand, conduct market analysis to create worthwhile differentiation, and institute a communications plan to achieve…

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DIAMOND Marketing Client Earns Investment

We’re excited to see that a client of DIAMOND Strategic Marketing, Reston-based automation services provider Contact Solutions, received an undisclosed investment from Massachusetts-based North Bridge Growth Equity. The company says it will use the capital to target strategic acquisitions among other things. DIAMOND Marketing worked with Contact Solutions a few years back to help the firm get its initial go-to-market initiatives off the ground. We helped the company develop and…

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