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Positioning the Microsoft Alternative for Government Contractor Business Software

The PVBS management team aspired to become the top Microsoft Dynamics partner in the world to government contractors. Armed with vast knowledge of Microsoft Dynamics NAV and the workflow of government contractors, the company brought a world-class solution to market known as Microsoft Dynamics NAV for Government Contractors. The challenge, though, was to let the world know that the product existed. DSM was originally engaged to put together the marketing…

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Five Things Government Contractors Should Know When Considering Product Commercialization

Here’s a scenario that we’ve been engaged frequently to help government contractors figure out. Mid-sized government contractor has built an interesting product while providing services to a government agency over a five year period. It does not matter which agency since they all have benefitted from customized IT product development from government contractors for the past 30 years. The customer loves the product and depends on it. The contractor wants…

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Tips for marketing your federal business with Amtower

It’s always fun being on Mark Amtower’s Off-Center show on Federal News Radio. Today’s show was a blast. We hit the whole range of hot Federal Government IT marketing topics ranging from lead generation programs, developing customer and vendor relationships, selecting and fully utilizing events, interruption marketing versus informational marketing, radio ads, using social media for marketing, defining results for marketing programs on the front end, and building programs to…

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Showed Government Contractors that Microsoft does have a DCAA-Compliant Offering

PROBLEM: Microsoft wanted to get a foothold in the government contractor market for its Dynamics ERP solutions. Its leading partner, Pleasant Valley Business Solutions (PVBS), offered the best chance for Microsoft to gain recognition as the industry’s leading player in the DCAA-compliant project accounting and financial management space. SOLUTION: DIAMOND Marketing has been recognized in the Microsoft partner channel as the top go-to-market strategy partners. One of its clients, Pleasant…

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Can Government Contractors Launch Commercial Products?

We specialize in ensuring that the entire marketing approach is correct and realistic. We start with “is this product ready to be sold” and then “who are the best possible prospects for the actual products you are selling today?” We also take into account the competition and market factors to ensure you have the right strategy. We want to stand behind the strategy, so we stay around to implement the…

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Fred Diamond Writes Opening Chapter in New Government Marketing Book

DIAMOND Marketing, the high-tech marketing consultancy that coined the phrase “marketing that doesn’t lead to revenue reward is a HUGE waste of time and money,” announced that President Fred Diamond has written the opening chapter for the second edition of Mark Amtower’s “Government Marketing Best Practices.” The book, which was originally published in 2005 has become one of the bibles for government marketers. “Fred pointed out a glaring omission in…

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