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Steve Charles Presents “After the Shutdown: Using the Challenger Sales Model to Grow Your Federal Sales” on October 25

DIAMOND Strategic Marketing is a proud sponsor of the Institute for Excellence in Sales and Business Development (IES&BD). If you’re a selling professional who focuses on selling to the Federal Government, you must attend this program featuring Federal Sales expert Steve Charles, co-author of The Inside Guide to the Federal IT Market, a how-to book for companies selling to the government. For the past two decades Steve Charles has helped…

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Tips for marketing your federal business with Amtower

It’s always fun being on Mark Amtower’s Off-Center show on Federal News Radio. Today’s show was a blast. We hit the whole range of hot Federal Government IT marketing topics ranging from lead generation programs, developing customer and vendor relationships, selecting and fully utilizing events, interruption marketing versus informational marketing, radio ads, using social media for marketing, defining results for marketing programs on the front end, and building programs to…

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Two Marketing Tactics You Must Consider When Marketing to the Feds

There are two elements of an effective marketing plan that fast growing government contractors should consider. While an effective go-to-market strategy includes sound business development, targeting, and performance, two marketing tactics that are strong today are corporate blogs and electronic newsletters (e-newsletters). This is for the following reasons. Many high-tech and professional services firms have many messages they are trying to get into the market. While it would be great…

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Federal Government GSA and Marketing Program Creation

Compaq had some success in the Federal marketplace simply by being one of the leading PC companies in the world at the time. When the company made the decision to become the number one company in the Federal market, it needed a strong marketing communications and channel program. The marketing program was critical. Compaq was always known as the highest quality PC maker but was always perceived to be expensive.…

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