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Steve Charles Presents “After the Shutdown: Using the Challenger Sales Model to Grow Your Federal Sales” on October 25

DIAMOND Strategic Marketing is a proud sponsor of the Institute for Excellence in Sales and Business Development (IES&BD). If you’re a selling professional who focuses on selling to the Federal Government, you must attend this program featuring Federal Sales expert Steve Charles, co-author of The Inside Guide to the Federal IT Market, a how-to book for companies selling to the government. For the past two decades Steve Charles has helped…

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Why DSM Created the Institute for Excellence in Sales & Business Development

Since our inception, DIAMOND Strategic Marketing’s tagline has been “Marketing that does not lead to revenue reward is a HUGE waste of time and money.” This tagline has appealed to the hundreds of CEOs and business owners who have contracted us to develop and implement marketing plans for their businesses. Selling is really more challenging than ever. Sales cycles are longer. Product portfolios are increasingly complex. Distribution channels are more…

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Content Marketing Guru Marcus Sheridan Headlines September 20 IES&BD Program

DIAMOND Strategic Marketing is a proud sponsor of the Institute for Excellence in Sales and Business Development (IES&BD). If you’re a selling professional on the fence about using content marketing to drive your revenues, you must attend this program featuring business blogging and content marketing guru Marcus Sheridan. Marcus has worked with thousands of selling professionals to help them blow away the competition and achieve remarkable sales performance by deploying…

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