Blog

Why Too Many Sales Reps Have Only Low-Level Business Relationships

I was meeting with a client, a CEO of a mid-sized professional services firm in the tech sector, when the topic shifted to business relationships in the sales process. He asked me how high and deep I thought his sales team’s relationships were and whether they were operating at the appropriate level they needed to sell into. He had concerns that they had relationships too low at their target companies.…

Read more Leave a comment

Tech CEOs Need Marketers Who Can Help Them Get Their Vision Out of Their Heads

For any small to mid sized tech or professional services company to have any possibility of success, the CEO must have a vision, and that vision must be supported by the company’s management. The company’s marketing leader (either outsourced or in-house) must successfully siphon the vision from the CEO’s head and powerfully communicate it across the organization and to external audiences. The tech marketer must mind meld, if you will,…

Read more Leave a comment

What Tech CEOs Should Expect from their Marketing Leaders

This article originally appeared in the Renaissance Executive Forums May 5, 2015 newsletter. Many Marketing staffers in companies that are trying to get to the next level are not serving their employers as well as they can. Whose fault is it–the CEO or the Marketing staffers? In a popular 1980’s song, Howard Jones famously said no one ever is to blame. That’s not the case here. Marketing needs to deliver…

Read more Leave a comment

Should Growing Tech Firm CEOs Be Writing Blogs at 3am?

The answer to this question–and a few others we’ll address—is no. The question is not whether press releases or blogs should be written. It’s whether the CEO of a firm that has exceeded its first round of growth should be focused on this type of important tactic when there are bigger fish to fry. However, this scenario frequently has come up over the years when I’ve met with tech and…

Read more Leave a comment

Outsourced B2B Marketing Services to Accelerate Sales and Revenue Growth

As your outsourced marketing services partner, DIAMOND Strategic Marketing specializes in the following areas: Go-to-market strategy development. Vertical market development Product and business line positioning and messaging development Marketing Communications and Lead Generation Projects Partner and channel development programs We provide high-quality marketing leadership and staff work to get your challenges addressed faster and completed quicker. We become an intimate member of your team, helping management reach its goals. CEO’s…

Read more Leave a comment

Positioning the Microsoft Alternative for Government Contractor Business Software

The PVBS management team aspired to become the top Microsoft Dynamics partner in the world to government contractors. Armed with vast knowledge of Microsoft Dynamics NAV and the workflow of government contractors, the company brought a world-class solution to market known as Microsoft Dynamics NAV for Government Contractors. The challenge, though, was to let the world know that the product existed. DSM was originally engaged to put together the marketing…

Read more Leave a comment

Offering Outsourced Marketing Leadership to Growing Tech Firms

DIAMOND Marketing has been offering outsourced senior marketing leadership for over a decade. We have a wealth of knowledge of the high-tech space and we provide high-quality staff leadership and staff work to get growing tech firm challenges addressed faster and completed quicker. Always on the client side, we become an intimate member of your team. In this role, we can develop, design, and implement specific or general programs in…

Read more Leave a comment