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How to Get Out of the Office and Talk to the Market

We have often been engaged to help companies bring tech products to market. Many of our clients are either professional services firms that have developed products and don’t understand the process to bring products to market effectively or new product firms that realize early on there’s more to launching a product than just building it. We help them understand the 30 or so things that must be done well to…

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Four Marketing Ideas We Presented This Morning

We are often invited to present current marketing trends to CEOs at clients of our business partners. This morning, Aileen Pisciotta, attorney at Executive Counsel, invited me to present current trends in marketing to her clients. The reception was great and I appreciated the chance to interact with some bright and interesting business leaders. Here’s a summary of what we discussed: Even though new marketing ideas emerge on a daily…

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Three Things that Marketing Organizations Must Be Doing to Accelerate Sales

There are so many things that are defined as marketing today in the business world. The activities that come under the umbrella of marketing may include lead generation, branding, campaign management, Web 2.0, communications, customer relations, loyalty programs, sales support and even executive relations. Marketing organizations often are also responsible for graphic design, web site management, events, and corporate standards. However, marketing organizations often fail to realize that their main…

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Pick a Card, Any Card. Pick a Vertical, Any Vertical

(From the October 2004 issue of the Marketing Sense e-newsletter) CASE STUDY: Tomlan Corp., a fictional company, was an early stage company sitting on $40 million of newly raised capital. The company had designed an Internet catalogue for reselling telecommunication services to fill a new and unique niche. Tomlan’s management and board believed wholeheartedly that the core market was small-to-medium businesses and pitched and built the entire company to serve…

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Seminal Andy Forbes Interview with Fred Diamond

We were thrilled to be interviewed this afternoon by the one and only Andrew Forbes, as part of the Andy Forbes files. Andy has a way of delving deep into a topic and then ensuring that the listener truly gets value from the interview. We were very happy with the results. Give a listen.

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