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Vertical Marketing Strategy and Development to Find and Grow New Markets

We help growing companies develop smart, strategic marketing plans that need to be executed to help the company achieve its growth goals. Frequently, the question from the C-Suite is “Help us develop a more effective marketing plan that will enable us to: Find new markets Accelerate the sales process Launch new products Marketing program development is not just about brochures, social media, content, and the occasional trade show. The process…

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Steve Charles Presents “After the Shutdown: Using the Challenger Sales Model to Grow Your Federal Sales” on October 25

DIAMOND Strategic Marketing is a proud sponsor of the Institute for Excellence in Sales and Business Development (IES&BD). If you’re a selling professional who focuses on selling to the Federal Government, you must attend this program featuring Federal Sales expert Steve Charles, co-author of The Inside Guide to the Federal IT Market, a how-to book for companies selling to the government. For the past two decades Steve Charles has helped…

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What’s Next Retail Content Site Helps Microsoft Sell More Software to Retailers

Microsoft offers Microsoft Dynamics AX for Retailers. Microsoft typically sells its software, including its Dynamics business software, through its network of thousands of reselling partners. Tens of thousands of partners around the world sell Microsoft products, however only a few dozen are truly equipped to effectively sell its Dynamics AX for Retail product. In order to strengthen the network of partners who sell Dynamics AX for Retail, Microsoft created the…

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Vertical Market Development for Business Intelligence SW Company

PROBLEM: The CEO of a successful business intelligence software products and services company had built the company from one person to 20 consultants through a very difficult period, growing each year, adding on blue chip accounts. It supported technology from Oracle, Cognos, and SAP. Its growth expectations forced it to look beyond how it was currently doing things. SOLUTION: In order to achieve the same type of growth, it needed…

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Re-launch of a Business Software Company into New Verticals

The company had a 5 year run of impressive growth. The CEO had built the company from one person to 20 consultants through a very difficult period, growing each year, adding on blue chip accounts. Its growth was not atypical for an entrepreneurially run fast growth company. However, its growth expectations forced it to look beyond how it was currently doing things. In order to achieve the same type of…

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Helped Network-Attached Storage Vendor Pick Verticals

The company had developed an innovative way to access storage across a network, as compared to directly attached to a host computer. The challenge was that there were already a number of larger, more powerful companies that were developing similar technology. In order to be successful, we needed to carefully identify two vertical markets that the company could achieve success in. After an interesting process where over a dozen potential…

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Pick a Card, Any Card. Pick a Vertical, Any Vertical

(From the October 2004 issue of the Marketing Sense e-newsletter) CASE STUDY: Tomlan Corp., a fictional company, was an early stage company sitting on $40 million of newly raised capital. The company had designed an Internet catalogue for reselling telecommunication services to fill a new and unique niche. Tomlan’s management and board believed wholeheartedly that the core market was small-to-medium businesses and pitched and built the entire company to serve…

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