Our clients are great companies that have specific growth initiatives. Usually the problems can be solved with sound market planning, vertical market development, or effective sales and marketing integration. Fred Diamond created DIAMOND Strategic Marketing to help these companies quickly, comprehensively, and effectively enter new markets, grow existing ones, and optimize the company’s sales programs with more effective marketing programs.
Our motto, “Marketing that doesn’t lead to revenue reward is a huge waste of time and money” has been unbelievably well received by CEOs at some of the world’s leading tech and professional services firms. Often, they see marketing as an expense with hard to measure return on investment (ROI). DIAMOND Strategic Marketing helps them see that marketing can contribute effectively to the company’s bottom line…because DIAMOND Strategic Marketing understands THAT IT’S ALL ABOUT SALES.
Our team is committed to the marketing and sales initiatives that our clients face. We always speak in terms of “we”, as in “what are we trying to achieve by entering this new market?” Or “what do we need to build to be successful?”
We’ve worked with some of the most exciting companies in the world, such as Microsoft, Apple, Oracle, Compaq, Compuware, and high-flying start-ups in business intelligence, ERP applications, data storage, enterprise communications, software, hardware, e-commerce, Internet, and data storage.
An accomplished speaker and presenter, DIAMOND Strategic Marketing President Fred Diamond is well networked and served as chairman of the Northern Virginia Technology Council (NVTC) Business Development, Sales, and Marketing committee. He served on the board of the Emory University Alumni Association and has been a mentor for the American Marketing Association (AMA). He has been the president of the DC Chapter of the Marketing Executive Networking Group (MENG), an association of senior marketing professionals. Mr. Diamond has an MBA from San Jose State University and a BA from Emory University in Atlanta, GA. He was a marketing lecturer at the University of Phoenix and a frequent speaker and writer on marketing topics. He is also the founder and executive director for the Institute for Excellence in Sales & Business Development (IES&BD).
With DIAMOND Strategic Marketing, since 2001, he has created and implemented marketing and sales programs for dozens of professional services, software, government contracting, software reselling, Internet hardware, and voice over IP, electronics, physical security, protective services, and computer security systems companies, including many companies in the Microsoft VAR and ISV space.