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Developed Marketing Strategy for Singapore Electronics in the US

Singapore Electronics, a hugely successful Asian technology company, with products that span a wide range of electronics, software, and wireless offerings, was looking to open a US market. After a number of stops and starts, the company opened a branch in 2001. The project entailed looking at the company’s product line and determining which ones had the best chance of success in the US. After narrowing the list to under a half-dozen products from the original 20+, we undertook an extensive competitive analysis and market analysis endeavor to figure out the best way to go to market.

A comprehensive plan was written that clearly explained the opportunities, risks, and rewards of opening US markets. A number of cost-related scenarios were painted to ensure the company had all of the risks understood. The plan was delivered to the company’s senior management who implemented numerous of the recommendations to grow the business.

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