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How to Remove “There is No Budget” as an Obstacle to Exceptional Marketing Performance

One of the biggest cop-outs in technology marketing is falling back on the excuse of “we don’t have budget for that.” We think that marketers who learn to eliminate that expression from their lexicon will be more successful–and happier. Furthermore, they will make the CEOs and sales leaders they support more confident that their marketing leaders know how to make things happen and have the company’s best interests at heart.…

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What Tech CEOs Should Expect from their Marketing Leaders

This article originally appeared in the Renaissance Executive Forums May 5, 2015 newsletter. Many Marketing staffers in companies that are trying to get to the next level are not serving their employers as well as they can. Whose fault is it–the CEO or the Marketing staffers? In a popular 1980’s song, Howard Jones famously said no one ever is to blame. That’s not the case here. Marketing needs to deliver…

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The Huge Company in Town Should Become Your Next Customer

I had an epiphany a few weeks ago that was so obvious I couldn’t believe I hadn’t thought of it sooner. One of the most common activities I do with my clients, typically tech or professional services companies that need to sell more, is help them build target lists of prospects in the vertical markets we help them develop. One reason why tech company CEOs engage our services is to…

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Seminal Andy Forbes Interview with Fred Diamond

We were thrilled to be interviewed this afternoon by the one and only Andrew Forbes, as part of the Andy Forbes files. Andy has a way of delving deep into a topic and then ensuring that the listener truly gets value from the interview. We were very happy with the results. Give a listen.

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