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Vertical Marketing Strategy and Development to Find and Grow New Markets

We help growing companies develop smart, strategic marketing plans that need to be executed to help the company achieve its growth goals. Frequently, the question from the C-Suite is “Help us develop a more effective marketing plan that will enable us to:

  • Find new markets
  • Accelerate the sales process
  • Launch new products

Marketing program development is not just about brochures, social media, content, and the occasional trade show. The process needs to begin a lot earlier in the cycle, specifically by ensuring that the product strategy, target market decisions, sales support considerations, lead generation, and communications plans are all in sync. <b>Companies that believe marketing starts with promotions will launch programs that are doomed to failure.</b> If the product plan, sales strategy, communications strategy, and support programs are not in sync, the launch will, in all probability, fail. Our process is designed to maximize your opportunity for success.

Marketing that doesn’t lead to revenue reward is a Huge Waste of Time and Money

We believe that “Marketing that doesn’t lead to revenue reward is a Huge Waste of Time and Money.” We develop, design, and implement specific or general programs in order to meet agreed upon sales and marketing objectives. Per your company’s specific situation, we put the marketing systems, people, and training in place to carry out the strategy successfully. With the pressure on companies to produce in the short and long term, outsourced marketing functions are a welcomed reality.

Vertical Marketing Strategy and Development

We get hired a lot because we understand how to help position a company in a new vertical market. A lot of our clients have done well serving one particular market segment and in order to grow, determine that they want to grow into new markets. For example, they’ve sold their solution over the years primarily to the finance industry and now believe they can grow by adding a second vertical. In this case, let’s say it’s Retail, because the company woke up one day and realized that it has a handful of Retail customers.

Vertical marketing strategies are critical to help keep a growing firm on target and focused. Customers are looking for companies that understand their business needs. They want partners who understand their challenges be they compliance, regulations, or other unique market needs. We always work with our clients to ascertain the most likely vertical markets to pursue and then develop the plan to make them a leader in the market. The vertical marketing plan includes messaging, communications strategies, and sales acceleration and integration programs.

Marketing to vertical markets is not just about brochures, direct mail, and the occasional trade show. The process needs to begin a lot earlier in the cycle, specifically by ensuring that the product strategy, target market decisions, sales support considerations, lead generation, and communications plans are all in sync and fit the needs of the market. If the product plan, sales strategy, communications strategy, and support programs are not in sync, the vertical effort will, in all probability, fail. Our process is designed to maximize your opportunity for success.

A sound vertical marketing strategy means that the product plan, sales strategy, communications strategy, and support programs are all in sync.

The vertical markets we have developed plans for include a wide range of markets including: high-tech, insurance, training, education, healthcare, government contracting and services, food and beverage, professional services, transportation, IT product resale, entertainment, hospitality, and financial services.

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