Product Marketing

We specialize in ensuring that your product marketing approach is correct and realistic. We start by asking, “Who are the best possible prospects for the actual products you are selling today or are looking to bring to market?” We also take into account the competition and market factors to ensure you have the right strategy. We want to stand behind the strategy we recommend and ensure your success; we are available for tactical execution of our recommendations.

Our product marketing plans include market sizing, product requirements, message development, product delivery, sales/channel, and launch and communications strategies. All of the market planning needed to figure out what’s necessary to take your products into new markets successfully is included. Other areas of brilliance may include:

  • Building strong marketing plans that identify domestic and international market opportunities
  • Implementing global business development, marketing, and sales plans that enhance corporate revenue growth and profitability
  • Product and business line positioning and messaging development
  • Building and implementing cost-effective, highly focused marketing programs for large and small companies
  • Development, launch, and management of worldwide marketing programs featuring analyst and press relations, advertising, Internet campaigns, direct mail, trade shows, seminars, and customer surveys
  • Partner and channel development programs