A sales-based marketing approach means that when launched the product is ready to be sold. This means customers are ready, the market is ready, and the product is ready. DIAMOND Strategic Marketing knows that a successful marketing strategy for high-tech products and services should be about getting to revenue reward. We know what needs to be done in order to drive business and accelerate sales. We do.
Most complex enterprise and service sales do not happen overnight and sometimes can take years in the making. It is estimated that some deals may take as many 42 sales and marketing touches over a lengthy period of time to happen. These touches may include pure sales activities such as cold calls, appointments, and on-site demonstrations; and marketing efforts such as content marketing, social media maximization, targeted events, search engine optimization (SEO), referral development, focused networking, ad words, and webinars. The tactics and emphasis differ by company, however understanding how prospects need to be touched, and when, is a critical process that needs to be intimately understood.
Since we know that it’s really all about Sales, we deeply understand the selling process and develop marketing programs that optimize the way you sell.